Exodus 3:5

2 and there appeareth unto him a messenger of Jehovah in a flame of fire, out of the midst of the bush, and he seeth, and lo, the bush is burning with fire, and the bush is not consumed.

3 And Moses saith, `Let me turn aside, I pray thee, and I see this great appearance; wherefore is the bush not burned?`

4 and Jehovah seeth that he hath turned aside to see, and God calleth unto him out of the midst of the bush, and saith, `Moses, Moses;` and he saith, `Here [am] I.`

5 And He saith, `Come not near hither: cast thy shoes from off thy feet, for the place on which thou art standing is holy ground.`

6 He saith also, `I [am] the God of thy father, God of Abraham, God of Isaac, and God of Jacob;` and Moses hideth his face, for he is afraid to look towards God.

7 And Jehovah saith, `I have certainly seen the affliction of My people who [are] in Egypt, and their cry I have heard, because of its exactors, for I have known its pains;

8 and I go down to deliver it out of the hand of the Egyptians, and to cause it to go up out of the land, unto a land good and broad, unto a land flowing with milk and honey -- unto the place of the Canaanite, and the Hittite, and the Amorite, and the Perizzite, and the Hivite, and the Jebusite.